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Optimizely shores up DX platform with Zaius CDP acquisition

March 27th 2021, 7:44:57 pm

The CDP market has undergone dizzying change in the last few years as large vendors, including Salesforce, Microsoft, SAP, Oracle and Adobe, released their own CDPs.

Acquia digital experience platform adds CX-friendly tools

March 26th 2021, 1:45:55 pm

Hosting a Drupal customer experience platform required Acquia to make a whole new Drupal Cloud architecture in anticipation of customer needs for growth, said Kevin Cochrane, senior vice president of product marketing at Acquia.

Salesforce updates Sales Cloud for remote work

March 26th 2021, 4:25:27 pm

France said Salesforce and its CRM competitors had to quickly automate some sales processes that users hadn't previously asked for but suddenly needed after offices closed.

Twilio Segment CEO Peter Reinhardt on the future of CDPs

May 29th 2021, 9:39:02 am

Twilio, a CX platform vendor with a customer service bent, acquired Segment, a marketing-oriented customer data platform, for $3.