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More Salesforce-Slack integrations to come

September 20th 2021, 12:40:04 pm

Over the next year, Salesforce will make good on its claims that Slack will become the interface for Salesforce -- or, at the least, a new collaboration environment.

Oracle Fusion Marketing enables campaign orchestration

September 19th 2021, 6:40:18 pm

Oracle plans to release campaign orchestration middleware, named Fusion Marketing, early next year.

Digital Marketing Trends: The Kraft-Heinz Rebrand Effort

September 19th 2021, 12:37:14 am

If you’ve bought a pack of hot dogs or bologna in the last few months, you might have noticed something different.

Pathmatics Launches Deeper Taxonomy for Food and Drink & Alcoholic Beverages

September 19th 2021, 12:37:09 am

Anyone up for a martini lunch?  Introducing new taxonomy for the Food and Drink & Alcoholic Beverages categories.

Salesforce Marketing Cloud to get analytics boost

September 17th 2021, 6:41:04 pm

Salesforce Marketing Cloud users get a bevy of new personalization tools, Datorama analytics and an AI feature that taps the customer data platform to score customer engagement.

Salesforce automation tools for 2022: RPA, document ingestion

September 17th 2021, 6:40:38 pm

Salesforce automation tools planned for next year include robotic process automation, document scanning and ingestion into the Salesforce platform, and low-code business process automation.

Salesforce Service Cloud to add Servicetrace RPA, Slack

September 10th 2021, 12:40:18 am

Salesforce Service Cloud users are about to get a peek at what's to come in the next year, and that includes features to help train and manage agents working from home, as well as to automate self-service workflows.

Infosys releases headless commerce services bundle

September 10th 2021, 12:40:12 am

A new Infosys Equinox bundle of e-commerce microservices enables headless commerce and connects e-commerce platforms to marketing automation and other customer experience technologies.

Self Care Summer: 2021 Digital Ad Regimen

September 7th 2021, 6:38:57 am

Last summer, many brands and industries put their advertising/marketing initiatives on the backburner due to the challenging media landscape.

25 SaaS Startups Ideas to Create a Unique Product in 2021

September 5th 2021, 12:43:07 pm

The entrepreneurship industry in today’s time is highly trending.

Top Beauty and Fashion Advertisers in H1 2021

September 5th 2021, 12:37:19 pm

The COVID-19 pandemic has affected every facet of day-to-day life.

Is Digital a Missed Opportunity for Language Learning Apps?

September 5th 2021, 12:37:10 pm

Language learning apps have been hot this past year.

FACE Act aims to improve government CX

September 2nd 2021, 12:41:47 am

You can't fight city hall.

Top Pharma & Healthcare Advertisers in H1 2021

September 4th 2021, 6:37:35 pm

The pharma and healthcare market is making moves to claim its space in the digital arena.

New features coming for Salesforce Sales Cloud

September 1st 2021, 12:40:04 am

Salesforce gave Sales Cloud users an early preview of CRM features planned for release throughout 2022, including new details on Slack integrations, revenue intelligence subscription management and sales enablement.

Qualtrics adds BrandXM experience management tool

August 27th 2021, 12:40:04 am

Qualtrics will release a new tool for BrandXM users -- Brand Impact Simulator -- in September to model experience management changes and offer users insights on how prospective customers would feel about them.

Initial Salesforce-Slack integrations: Sales, service, marketing

August 18th 2021, 12:40:08 am

The nine-month wait is over: Salesforce users finally get a look at how Slack will be integrated into the platform, as the company announced its initial integrations with the team collaboration app.

Meet the CIO who keeps the Salesforce platform running

August 16th 2021, 12:40:21 pm

Over the past 18 months, Salesforce weathered the COVID-19 pandemic, changed its to support more hybrid work on a permanent basis, acquired numerous companies for $27.

How to Leverage Influencer Marketing for your Startup

August 12th 2021, 6:43:11 pm

If your does not have a sensible and robust marketing strategy, you’re in for a bumpy ride.

Top 7 SaaS Trends to Look Out For in 2021

August 12th 2021, 6:43:08 pm

Why is it everywhere you look these days? Well, you’re not the only one wondering.