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Salesforce Industries' Media Cloud adds ad management

July 15th 2021, 6:40:53 am

Salesforce Industries released an ad sales management tool for its Media Cloud, giving media companies a way to better track campaigns' performance across a mix of digital and offline publishing.

Brands opt for headless e-commerce vs. traditional commerce

July 13th 2021, 12:40:04 am

Headless e-commerce used to be the province of developers bankrolled by large enterprises.

Zoom, Slack, and Microsoft Teams flourish in a new era of remote work

July 13th 2021, 12:37:12 am

As the global pandemic sent shockwaves throughout the world, lockdown measures ignited a boom in remote work.

Evolution of Amazon Prime: Digitally Advertising an Online Shopping Holiday

July 6th 2021, 4:37:09 am

Amazon created the first Prime Day to commemorate the company’s 20th anniversary on July 15, 2015.

Why Is User Experience a More Important Ranking Factor Than You Think

July 4th 2021, 2:43:06 pm

Google is always looking for ways to add more value to the end-user.

4 Tech Trends That Will Influence Remote Work in 2021

July 1st 2021, 11:43:40 am

In 2018, the predicted that by 2022, companies will decentralize operations, hire more contractors for specialized roles, and employ remote teams.

Google gives third-party cookies a stay of execution

June 30th 2021, 9:40:48 pm

Call it the "cookie apocalypse," "the Cookiepocalypse" or the completely uninspired "Google Chrome's deprecation of third-party browser cookies.

E-commerce giant Shopify upgrades Liquid, dev tools

June 28th 2021, 10:40:03 pm

Shopify grew so much in the past year and a half that its market capitalization now exceeds SAP's.

Pathmatics Launches Deeper Taxonomy & Categories + UI Changes

June 28th 2021, 5:56:38 pm

New Article on LeadGenerationTools

Finserv Report: Digital Strategies of the Big-Money Movers and Shakers

June 28th 2021, 5:56:33 pm

From big banks to insurance companies to the mid-April tax dread - while the pandemic might have slowed much of the world down over the last year, the financial services industry still had to keep the money flowing.

Pathmatics expands global footprint with Australia and New Zealand launch

June 28th 2021, 5:56:27 pm

New Article on LeadGenerationTools

Retail tech propels stores past the pandemic

June 28th 2021, 12:41:16 pm

After 2020's pandemic and recession, retailers are reopening to a different world, where e-commerce is a top priority, data is more valuable than ever and those who ignore social media do so at their own peril.

Salesforce previews low-code, pro-code developer tools

June 28th 2021, 12:41:06 pm

New Salesforce developer tools slated for summer, winter and spring platform releases include a low-code compliance tool that developers and non-developers can use, more developer-centric features, and a gathering place where users can coordinate their development efforts.

5 Ways the Right Domain Name and Web Design can Boost Your Online Presence

June 21st 2021, 4:38:24 pm

In the digital world where every brand needs to have an online presence in order to maximize its marketing, sales, and growth potential, you can’t afford to fall behind.

SAP Spartacus, headless and Commerce Cloud take center stage

June 18th 2021, 8:10:30 am

SAP renewed its emphasis on e-commerce this year, as its 3,500 Commerce Cloud customers across 100 countries emerge from the pandemic with new resolve to further digitize buying experiences.

Salesforce adds more HR, employee tools to Work.com

June 18th 2021, 8:10:29 am

Salesforce claims it will stay out of the human resources cloud business for now, but the company continues to add features to Work.

Car Resale Sites Digital Ad Spend Through the Pandemic

June 18th 2021, 8:05:42 am

With so many people skipping their commutes and staying at home, you might expect car sales to have taken a hit during the pandemic.

How Luxury Brands Have Rebounded From COVID-19

June 18th 2021, 8:05:36 am

As shoppers slowly emerge from months at home in their sweatpants, luxury brands are grappling with how to sell watches and purses in a post-pandemic world.

Top Facebook Advertiser Report: Italy

June 14th 2021, 4:20:48 pm

In 2019, Pathmatics increased our coverage of Facebook advertising data to Italy.

ABC’s of CBD Digital Advertising

June 14th 2021, 4:20:43 pm

While many people turn to traditional prescribed medications, there's a new(ish) kid on the block that has gained increased traction in recent years, as natural remedies have gone mainstream: cannabidiol (CBD).