The popularity of brick and mortar stores has considerably dwindled over the years. On top of that, the global pandemic has further solidified the dominance of eCommerce.
Thanks to platforms like Squarespace, Shopify, and Etsy, you no longer need a team of developers to create your online store. You can easily set up an eCommerce store without spending too much time or money.
While modern platforms and the latest technological advancements have certainly made setting up an eCommerce business easier, it doesn’t mean that online selling is free from challenges. With the availability of an abundance of options, gaining customer loyalty can be a struggle. Moreover, making a mark in the oversaturated online marketplace isn’t a piece of cake either.
Whether you are an established business or a budding entrepreneur, setting up an online store is the easy part. Attracting buyers and steadily increasing sales is where many companies fall short.
In this post, we’re summarizing effective marketing strategies to boost your eCommerce sales. Take a look.
With the ever-increasing number of smartphone users, today’s consumers are likely to look for a product online before purchasing. Therefore, your website must rank high on Search Engine Result Pages (SERPs). To achieve this, your website should include all the relevant keywords searched by your customers. Following the best SEO practices is an effective tactic to secure a higher ranking on SERPs.
There is nothing more frustrating than a slow-loading website. A visitor is likely to exit the website if it takes too long to load. Focusing on user experience is crucial for converting visitors into customers.
Firstly, your website should be fast and easy to navigate. Secondly, avoid making a text-heavy website. Ideally, a website should be easily scannable. Lastly, it’s important to make your website mobile-friendly
Social media has emerged as one of the most effective eCommerce marketing tools. Every brand should work on its social media presence by developing a well-planned strategy and a consistent posting schedule. Apart from popular platforms like Facebook and Instagram, it is also beneficial to grow your network on LinkedIn.
LinkedIn is a viable platform for generating valuable leads and building long-lasting customer relationships. Invest in to further boost your sales.
Creating сontent just for the sake of putting out сontent is a complete waste of resources. High-quality сontent can help you connect with your target audience deeper and establish your credibility as a brand. Informative, entertaining, and interesting content not only attracts customers but also encourages them to stick around. Adding a blog to your eCommerce website can drive traffic and convert leads.
There is no doubt that long-form Content helps position your brand as an authority in the industry. Moreover, well-researched and informative Content also influences SERP rankings.
That being said, it’s a fact that people’s attention span is becoming shorter every day. Not every consumer has the time or patience to go through a lengthy blog. Avoid alienating such customers by producing visual Content that’s easier to comprehend. Infographics, videos, and gifs are some ways to generate interest for your brand.
With so many shiny new platforms, emails may have taken a backseat in your marketing strategy. But don’t make the mistake of underestimating email campaigns. Emails are a reliable way to reach out to your customers and nurture brand loyalty. Your emails should be personalized, relevant, and consistent. Otherwise, your efforts are likely to end up in the spam folder.
Whether you send emails or push notifications, segmenting your target audience should be an essential part of your marketing strategy. Audience segmentation ensures that your customers are not receiving irrelevant emails, messages, recommendations, or ads. Analyzing different metrics such as age, geographic location, purchasing history, gender, etc., are helpful for audience segmentation.
A complicated or time-consuming checkout process may lead to consumers abandoning their cart right before completing the purchase. Visitors should find it easy to add products to their cart and checkout. It would be best to avoid asking customers to fill out a long sign-up form. Giving users an option to save payment details and addresses for future purchases is a feature worth adding to your website.
Moreover, your eCommerce website should also offer multiple payment options for added convenience.
You created a beautiful website and an intriguing online presence that are successfully attracting visitors to your website. But you are losing valuable customers if your visitors are exiting the website without completing a purchase. Cart abandonment is a serious problem that should be immediately addressed.
From high shipping costs to the questionable payment gateway, there are several reasons why potential customers abandon a purchase at the last second. This could be costing your eCommerce business significant revenue. In addition to fixing these issues, sending customers a reminder to complete their purchase can be helpful. You can incentivize them with a discount code or free shipping.
Mobile internet users are quickly catching up with desktop users. You’ll end up alienating a significant chunk of your target audience if your marketing efforts aren’t mobile-friendly. A website that isn’t mobile-friendly creates a frustrating user experience. You don’t want your customers to waste time zooming and scrolling instead of paying attention to your products.
Everything from your website to social media should be optimized for screens of all sizes. According to Stefan Smulders, a SaaS Entrepreneur, “A mobile-first approach maximizes your reach and caters to the growing number of smartphone users.”
The online world changes rapidly, and every eCommerce business needs to keep up with these changes. In particular, we suggest gaining the first-move advantage by embracing emerging social media platforms. Take, for instance, TikTok was initially dismissed as a trivial app for pre-teens and teenagers. But now, it has quickly grown to become one of the most influential platforms out there.
Remember that your business should be marketed wherever your target audience is.
Often customers add products to their carts and forget about them. It’s your responsibility to guide such customers back to your website and encourage them to make a purchase. You can achieve this by sending them wishlist reminder emails. You can further motivate them with a lucrative discount or create a sense of urgency by informing them of low stocks.
There is only so much you can achieve free marketing channels. If you want to take your eCommerce sales to the next level, it’s time to employ paid traffic. From Facebook to Google, nearly every online platform offers paid advertising. Before running an ad, it is important to identify and understand your target audience. Ensuring that the right audience is seeing your ads will generate leads and improve sales.
Some customers may have browsed your products but didn’t complete the purchase. These customers have shown interest in your products and are worth pursuing. Consider running retargeting ads to bring back customers and encourage them to make a purchase.
Google Shopping enables customers to view a product offered by different brands in one place. You should create a Google Merchant Center account to list your products for Google Shopping.
User-Generated content is a wonderful way to connect and interact with your target audience. Encourage fans to generate content for your brand by incentivizing them with giveaways and a chance to be featured on your social media channels. UGC can help your brand gain traction. And these days, creating viral social media trends can be invaluable for brand success.
From precious gemstones to exotic fruits, you can buy nearly everything online. But there are some products like glasses or makeup that customers prefer purchasing in person. Thanks to technology, you can emulate in-store shopping experiences. For example, Ulta Beauty allows customers to try different lipstick shades with their virtual makeup try-on feature.
You can incorporate interactive elements on your eCommerce website or application. This allows you to gain customers’ trust and connect with them in a meaningful way.
From large brands to startups, eCommerce has never been more important. In these unprecedented times, online presence and well-planned marketing campaigns play a crucial role in keeping your business afloat. Paying attention to your eCommerce strategies is also necessary to keep up with the changing needs of your growing brand. So if you’re worried about how to boost your sales, you need to figure out what you’re doing wrong. By gradually implementing all of these chips, you’ll be able to achieve the results you expect.